Communication for Change (C-Change) is a cooperative agreement with partners in the US and developing countries that aims to increase the efficiency and sustainability of social and behavior change communication (SBCC) in order to improve health and development. SBCC is the implementation of interactive evidence and theory based communication processes and strategies to assist individuals, communities, and societies when addressing controversial change. C-Change proposes to address the allocation of health and development communication skills in specific country or regional institutions through programs focused on HIV Prevention, family planning and Malaria control and prevention. C-Change emphasizes capacity building and sustainability in all of its programs. It offers long-term solutions with collaborative approaches.
Since the C-Change aims to increase the capacity of pre-existing organizations and institutions including government ministries, NGOs, regional networks, universities, and their staff through SBCC training, they have the potential to improve the health and well being for all citizens in the countries where their programs exist. C-Change establishes offices in developing countries, employs local experts in communication, provides technical assistance for governments, NGOs, and community-based organizations, and offers training for local employees of field programs. Additionally, C-Change assists in extensive media initiatives providing evidenced-based, creative public service broadcasts and programs on HIV prevention and reproductive health advances. C-Change’s approach can be adapted to fit any society in developing countries.