Future of Fish
Of the 145 million metric tons of fish harvested annually worldwide, nearly 8 million metric tons come from the oceans. Today, marine fish populations are in serious trouble due to overfishing, ecosystem degradation, and inept fisheries management. Unless significant changes are made to how seafood is harvested and consumed, many popular fish species could be commercially extinct by mid-century. This is where Future of Fish comes in: they launched and support a group of networked entrepreneurs whose ideas, technology and practices could re-set standards for the supply chain and could play a role in driving the market to adopt more responsible approaches to profit-making.
The idea behind Future of Fish is that collaboration between entrepreneurs and investors could increase economic stability for fishers, democratize access to markets, create more effective marketplaces, drive universal traceability, and increase levels of efficiency to reduce the amount of waste in the production chain. Future of Fish believes that these changes will come about when there is a change in transactions at the middle of the chain- by providing buyers with more reliable data to identify and source sustainable fish, as well as increasing market return for fishermen who have been afraid of what change might mean for business. The collaboration that has been envisioned by Future of Fish would provide a vehicle for change in the middle market, and would open up more opportunities for innovation than there have been in recent years within the fishing industry. Because members of all levels in the seafood supply chain are involved, change is on a greater scale than if it were led one individual or organization. The reach of Future of Fish is extensive and easy to build upon as new opportunities arise and capacity continues to grow.