The Pixel Project is an innovative virtual volunteer-led non-profit organization using social media and online strategies to turbo-charge global awareness about violence against women while raising funds and volunteer power for the cause.
The Pixel Project team works from 4 continents, aiming to raise global awareness about the issue of Violence Against Women through social media. It raises money for projects by engaging a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel. World-famous male celebrities with strong family connections and no history of violence are invited to participate in this collage of portraits. The philosophy behind choosing positive male role models from different walks of life is to emphasize that men have a major role to play in breaking the cycle of violence against women.
In addition, the Pixel Project runs several online awareness campaigns organized by a worldwide coalition of grassroots activists and volunteers using the power of the internet to mount a global effort to mobilize millions to get involved. Among those are Twitter, Facebook and a “Wall of Support” program in which people from around the world speak up to end Violence Against Women in person and on video, proving that there are no cultural or social barriers when it comes to addressing the issue.
Violence Against Women is a huge public health issue and a significant violation of human rights. It is a fact that one in three women experience physical or sexual violence in their lives.
The Pixel Project stands out in its mission to involve men and a wide network of partners and campaigns united in a mission to raise awareness, educate and mobilize people about Violence against Women. Through a very informative and interactive online platform, Pixel Project sheds light on the issue and allows people to connect and engage in a collaborative effort to put an end to this global problem.
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[...] But we still keep tabs on each other. And she faithfully emails to share the good stuff that’s been happening so we’re really happy for her when we got wind that The Pixel Project has been nominated for the Katerva Awards 2011. [...]