eBay’s WorldofGood.com is the world’s largest multi-seller marketplace for socially and environmentally responsible shopping, which features thousands of products from around the world and combines trust and transparency with the online shopping experience.
WorldofGood.com was founded by Robert Chatwani, a young rising executive at eBay, and serial entrepreneur Priya Haji. Chatwani and Haji combined the power of the eBay platform—where $60 Billion worth of goods are sold every year—existing relationships, access to the global fair trade market, and supply chain know-how to establish WorldofGood.com.
WorldofGood.com utilizes a revolutionary purchase impact guide called Goodprint, a label used by sellers to show consumers the positive impact they can have when purchasing a WorldofGood.com product.
The Goodprint guide includes a Verification Guide that shows the consumer the respected and independent organizations, or Trust Providers, that verify the sellers, producers, and products on WorldofGood.com.
From a set of carefully crafted statements, sellers select 3 to 5 statements that apply directly to each item they’re listing. Consumers can search the entire marketplace for items with the Goodprint that closely matches their values or preferences.
The Goodprint statements include the following:
1. People Positive combines Economic empowerment and Value, Quality of Life in the Community, Preserving Tradition and Cultural Legacies, Self-empowerment, and Education.
2. Eco Positive combines Energy Conservation, Eco-friendly Production, Environmental Conservation, Lifecycle Engineering, and Education.
3. Animal Friendly combines Animal Welfare and Species Reservation.
4. eBay Giving Works supports causes.
WorldofGood.com not only creates positive impact through commerce and fair-trading but also creates a new pattern of shopping that will gradually impact buyer behavior.
Additionally, the website introduces artisans from developing countries and gives them the opportunity to connect with the US market.
WorldofGood.com is a socially responsible investment (SRI) that combines e-commerce capabilities with fair trade and sustainability. By creating a community of good-doers and global citizens who share similar mindsets and values, WorldofGood.com presents a global marketplace in which everyone who participates can make a positive impact.
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