There is an old saying in business, “You can’t manage what you can’t measure.” Measuring sustainability is becoming more and more possible. The real issue, however, is not measurement, but comparability. How do we compare a company that reduces pollution with a company that provides community education opportunities?
Katerva believes that the key is to create a set of diagnostic tools based upon a small set of aspiration based principles rather than a seemingly endless list of arbitrary rules. We are building these tools today. These tools will include an instrument focused on evaluating individual behavior, another focused on evaluating new initiatives and ideas, and a third focused on evaluating corporate behavior. All three will later be aggregated into a fourth instrument – a ‘Global Sustainability Index.’
This family of instruments will enable us to evaluate and rate individual and collective performance against a broad set of sustainability principles. This, in turn, will further strengthen our award program while simultaneously creating a powerful database of new ideas, technologies, products and services of interest to consultants, impact investors, the media, and to the public at large.
Regardless of motive, the more who take the diagnostic, the larger the database becomes. As it grows so too does our ability to provide the Katerva community with ever-richer content in the form of proven best practices, peer benchmarks and analysis and insights.
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