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David Simoes-Brown Co-Founder and Partner, 100open

As Strategy Partner at 100%Open, he helps global clients like LEGO, P&G, Oxfam and Orange find valuable innovations from external sources and is increasingly interested in crowdsourcing with consumers as a route to new value. A biology graduate and father of two girls, David has a background in advertising, branding and design, having held strategy directorships at DDB, Seymourpowell and Moving Brands. David is currently writing a book that explains the role of human emotion in decision-making and enjoys photography and restoring old cars.
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