How to create a video that gets everyone excited
Backdrop to the Videos
As you know, ‘shining a spotlight’ on exciting sustainable disruptive innovations, such as yours, is key to Katerva and its mission and the collaboration with informa represents a huge step change for our ability to do so :-).
Below we have pulled together some tips and suggestions on how to create a great (pitching) video - hope you find them useful!
Here now some information of what we are looking for in a video:
To share your passion about your innovation, and excite and inspire others.
Content should include:
- Why you are passionate about your innovation;
- What is the problem you are addressing;
- Why others should care about it;
- How you have created the solution;
- Imagine yourself looking back from the future, what is the greatest possible impact your innovation will have had?
- Natural or brightly lit areas will look best on camera
- Try to shoot in a quiet room with a clean, interesting background (Ideas could be in a cozy nook, office, chair in front of a bookshelf, couch, etc.)
- If using a smartphone flip sideways to shoot horizontally for a wider shot.
- Place the camera on a stable surface level to your head for recording
- Make sure sound is capturing properly
Tone & duration:
- It should be a personal, spoken account rather than using subtitles.
- Length: 2-3 minutes
- Give yourself an intro: make sure to introduce yourself and any relevant information you’d like to share
- Avoid reading from notes if possible
- Speak naturally and with confidence
Submission deadline for 2020 Finalists & Category Winners
Videos should be submitted to firstname.lastname@example.org by 22nd June 2020.
Content Pitching Video
Here also some thought on creating a pitching video.
- Have a clear headline
- Identify 3 major benefits
- Provide evidence of the benefits!
- Demonstrate that you love what you’re doing
- Share what’s next
You may also want to check out some tips from Indiegogo, the crowdfunding platform, which go into more detail on the following:
- What you’ll need before you start filming
- How to prepare for making a video
- How to actually get your video made
- Different ways to tell stories
- Video guidelines
- Tips for going from ‘good’ to ‘great